Getting started on Pinterest

37133843_MWith 110 million users, Pinterest is a marketing medium to be reckoned with! Of its users, 71 percent of them are women and 29 percent of them are men, and the biggest age group to use the platform is those ages 18-29, comprising 34 percent of users. The average amount of time users spend on Pinterest each month has risen to 98 minutes. This may be a social media platform you can’t afford to ignore.

If you know it’s time to get started, but you want to be sure you’re using it wisely, we’re here to help. Here are a few tips to ensure you’re presence on Pinterest is professional.

Don’t leave out the details. When filling out your Pinterest profile be sure you round out your bio and include your business name as your profile name. Be sure the logo you upload is obvious, clear and is high resolution. Be sure to link your Twitter and Facebook accounts to your Pinterest account on the “Account Settings” page so your brand enthusiasts can find you everywhere.

Bios on Pinterest can be optimized. Be sure to select a business profile so you can include a business type, a location and your website. Making sure these details are in place will affect SEO (search engine optimization) for the better.

Don’t pin just to pin. Be strategic when you start pinning. Keep the pins that represent your organization separate from anything you’d pin for yourself. Be sure that anything you re-pin actually links through to a real post from a legitimate site. Do your homework there to prevent sending any of your fans down a dangerous wormhole.

Only pin and re-pin high-quality images and create content that provides great tips, tricks, life-hacks or information for your audience. Keep in mind that anything you pin shows up in the feed of your followers. Space out your pinning sprees to ensure you’re not clogging up their feeds.

Tell them more and collaborate. Every pin allows for a 500-character pin description. Don’t skip that part! Use keywords, hashtags and details specific to your brand or organization. Be sure you categorize each new board when one is created, and be sure to keep your boards organized, tidy and updated.

Pinterest is a social tool. Be sure to follow other brands and organizations within your industry. Promote others more than you promote yourself. Don’t forget to promote your Pinterest account on your site or blog, and be sure to mention your Pinterest presence via other social media platforms.