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Nordstroms is thriving in a time when many brick-and-mortar stores are closing. Here’s why:

Posted on September 7, 2017 by Fulcrum Blogger
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Dressing for success is more than a clever motto.

Posted on September 6, 2017 by Fulcrum Blogger

A word to the wise: Never underestimate the impact of dressing well.

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Is your business trying too hard to be cool? Applebees decided it was, and is changing its course.

Posted on September 5, 2017 by Fulcrum Blogger
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Before the reward, there must be labor

Posted on September 4, 2017September 3, 2018 by Fulcrum Blogger

Happy Labor Day!

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Hurricane Harvey

Posted on September 1, 2017 by Fulcrum Blogger

Our thoughts are with those who have been affected by Hurricane Harvey. We stand with the brave people of Texas and other parts of the South.

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Should your business join the trend to debrand your marketing efforts?

Posted on August 31, 2017 by Fulcrum Blogger
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The marketing genius of Taylor Swift:

Posted on August 30, 2017 by Fulcrum Blogger

Whether you like or dislike her music, you have to admit that Taylor Swift is a genius at personal branding!

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IBM’s new mainframe supports full-blown encryption:

Posted on August 29, 2017 by Fulcrum Blogger

Big news for business that run credit card transactions on IBM mainframes: IBM has unveiled its new mainframe, the next-generation Z series, which supports full-blown data encryption

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“If Plan A doesn’t work, the alphabet has 25 more letters.” β€” Claire Cook

Posted on August 28, 2017 by Fulcrum Blogger

“If Plan A doesn’t work, the alphabet has 25 more letters.” β€” Claire Cook

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Positive feedback: It’s essential.

Posted on August 26, 2017 by Fulcrum Blogger
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