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Fulcrum Consulting Unveils New Company and Website Branding

February 1st, 2008 – Minneapolis, MN

Fulcrum Consulting today unveiled a transformation of its corporate identity. The new brand is designed to reflect today's Fulcrum, a consultant and customer-centric company built on a legacy of providing innovative services that meet the needs of large businesses.

"Our new and improved branding reflects who we are, the markets we serve and the services that differentiate us in our industry,” said Dan Emehiser, COO and Managing Partner of Fulcrum Consulting. “We have expanded into new markets, created new businesses, acquired new capabilities, developed technologies that launched new industries to ensure we make it easier, faster, and less costly for our customers to leverage our full line of capabilities."

“The new Fulcrum logo is the only constant in our branding change -- The “Fulcrum” name with a vibrant red arc to emphasize the company’s capability to help organization achieve positive action and results.”

"Our brand is a growing company assets and the value it brings to our business is immeasurable." "Our customers, our consultants and our staff connect the most with what the brand stands for -- quality, flexibility, customer and consultant-focus and a values-rich culture.”  “Today, we're strengthening all our attributes and giving our brand a contemporary look that is more reflective of the changes and investments we have made for the future."

"From the outside looking in, I've watched Fulcrum transition its business from a management consulting provider to a true partner in helping companies better achieve results - whether it's consulting, professional services or both."  "At the same time, Fulcrum has built a stronger company across the board and attracted new customers through new markets.” “Changing the brand was a logical next step.”

The company's Web site, www.fulcrumconsult.com , goes live tonight with the new brand identity and Fulcrum will now start changing the logo on marketing materials in a transition that is expected to take over the next month.

The results of Fulcrum brand changes were based upon research conducted with Fulcrum consultants, customers and management staff.  The new brand was developed by Code 9 design. It was unveiled to the company's employees today as part of a broad based communications announcement.

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